I helped increase B2B lead generation and sales inquiries by using technical SEO and detailed data analysis to improve marketing campaigns and decision-making.
- Boosted qualified B2B lead generation by 64% through technical SEO enhancements and performance analysis using Google Analytics and SEMrush.
- Partnered with content and sales teams to develop targeted keyword strategies, leading to a 42% increase in sales inquiries and stronger campaign alignment.
- Improved campaign tracking and reporting by integrating analytics insights into the marketing workflow, enabling more informed decision-making and ROI optimization.